@dainwalker said: Most people think Supreme was a recent brand that blew up & went big time, fact is, it’s been around since the 90’s. What’s my point? Branding won’t happen over-night, it may look like it. However Supreme spent decades investing it’s culture, voice, personality & position in the market Slapping a logo & some colors on your brand is not “branding”. Branding is the engineering of cultural reaction to develop affinity and fans for what you do.