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Social desirability bias
Social desirability bias
Social desirability bias
Social desirability bias
Social desirability bias
Social desirability bias
Social desirability bias
Social desirability bias
Social desirability bias

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Simple isn't always minimal

Social desirability bias

@pablostanley said: Social desirability bias refers to the tendency we have to answer surveys in a way that looks socially good instead of choosing answers that reflect our true feelings. We all want to give the best impression of ourselves, right? That’s why we answer in a way that shows us in the best possible way even though we might be lying! Ha! For designers and researches, it’s crucial to know about this bias since it can affect user research. It influences the validity of our findings. 😱

Category:Product & UX Design / Psychology

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