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Why microcopy matter?

@redona.dida said: When writing for the user experience take into consideration that people don't have time, so be concise and clear, people usually want to know exactly what you are doing and why so be honest and transparent. They visit your website for a reason so help them by showing the actions that they can take. And create a voice for your brand people love authenticity.

Category:Product & UX Design / Writing

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